How They Started by Carol Tice & David Lester HOW THEY STARTED How 25 good ideas became great companies Carol Tice & David Lester © Crimson Publishing, 2012 Contents Acknowledgements Introduction Chapter authors MANUFACTURING SPANX MEDIA AND ENTERTAINMENT Electronic Arts Pixar SERVICES Zipcar INTERNET eBay Etsy Groupon LinkedIn Match.com Twitter TripAdvisor Zynga FOOD AND DRINK Chipotle Mexican Grill Gatorade Jamba Juice Pinkberry Whole Foods Market TECHNOLOGY BlackBerry (RIM) Dropbox Google AMERICAN CLASSICS The Coca-Cola Company IBM The Walt Disney Company KFC Microsoft Acknowledgements We must first thank all the founders of the businesses featured who consented to give detailed, frank and insightful interviews about the very earliest days of their companies. Many revealed stories and information that have not been shared publicly before. Many early-stage investors in these brands, founding team members, and other associates of the founders were also generous in sharing...
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